Category: Analytics

Analytics Resources

This is the second of two posts for my TCPRA friends. Two Books on Analytics (both excellent) Web Analytics: An Hour a Day by Avinash Kaushik Advanced Web Metrics with Google Analytics by Brian Clifton Google Analytics Resources Google Analytics Website Just do it Google Website Optimizer A related tool, now part of the GA … Continue reading Analytics Resources

Tennessee College Administrators Meet Google Analytics

Have you ever heard of the Tenneessee College Public Relations Association (TCPRA)? Me either. It turns out they’re a delightful group that enjoys each other’s company enough to meet twice a year. For their latest gathering they were in search of someone familiar with Google Analytics and happened upon me. I expected it would be … Continue reading Tennessee College Administrators Meet Google Analytics