Category: Analytics


Analytics Resources

This is the second of two posts for my TCPRA friends. Two Books on Analytics (both excellent) Web Analytics: An Hour a Day by Avinash Kaushik Advanced Web Metrics with Google Analytics by Brian Clifton Google Analytics Resources Google Analytics Website Just do it Google Website Optimizer A related tool, now part of the GA … Continue reading Analytics Resources


Tennessee College Administrators Meet Google Analytics

Have you ever heard of the Tenneessee College Public Relations Association (TCPRA)? Me either. It turns out they’re a delightful group that enjoys each other’s company enough to meet twice a year. For their latest gathering they were in search of someone familiar with Google Analytics and happened upon me. I expected it would be … Continue reading Tennessee College Administrators Meet Google Analytics


Google Accounts vs. Google Analytics Accounts: A Cautionary Tale

Google accounts are confusing. Marvelous, mind you, but nonetheless confusing. The most common mix-up I run across is people thinking their “gmail account” is just that. In fact, it’s much more. That same user name and password can give you access to Google Documents, Google Reader, Google Calendar, and a host (so to speak) of … Continue reading Google Accounts vs. Google Analytics Accounts: A Cautionary Tale


How to Learn Web Analytics

Like most webmasters I know, I used to think the way to learn analytics was to just dive in and do it. That simple method works amazingly well in most other areas of webmastery. Moreover, since the statistics one generates using a tool like Google Analytics are so impressive, it’s got to just be a … Continue reading How to Learn Web Analytics