Tennessee College Administrators Meet Google Analytics

Have you ever heard of the Tenneessee College Public Relations Association (TCPRA)? Me either. It turns out they’re a delightful group that enjoys each other’s company enough to meet twice a year. For their latest gathering they were in search of someone familiar with Google Analytics and happened upon me. I expected it would be …


Google Accounts vs. Google Analytics Accounts: A Cautionary Tale

Google accounts are confusing. Marvelous, mind you, but nonetheless confusing. The most common mix-up I run across is people thinking their “gmail account” is just that. In fact, it’s much more. That same user name and password can give you access to Google Documents, Google Reader, Google Calendar, and a host (so to speak) of …