Here’s a list of some of my favorite Search Engine Optimization resources for my friends at WordCamp Nashville 2012. I hope you find them helpful.
Beginner
- Search Engine Optimization Starter Guide – Google
32 page easy-to-read beginner roadmap PDF - How to Write Magnetic Headlines – Copyblogger
- Why Content
for SEO? Great infographic - Google Places
Intermediate
- Google’s Tips on Hiring an SEO
- Googles “Quality
Guidelines” For webmasters - Google
on “Google-friendly Sites”
Fairly advanced, covering things such as rich snippets - Beginning WordPress 3 by Stephanie Leary
$24.87 at Amazon (or 17.60 Kindle) - The Definitive Guide
To Higher Rankings For WordPress Sites - How to Install and Setup WordPress SEO Plugin by Yoast
Best tutorial I’ve found for WP SEO by Yoast (though a bit dated) - How To Take Your Keyword Research To A Higher Level
- WordPress Theme Malware Prevention and Protection
- The Periodic Table Of SEO
Ranking Factors Excellent overview from Search Engine Land, June 2011
Advanced
- Search Engine Ranking Factors
SEOmoz’s biannual big picture analysis
Last updated 2011 - Vaughn’s Summaries: SEO Optimization Google Summaries
- Schema.org
Cooperative venture of Bing, Google and others developing standards web developers can use structure data for search engines
Resources to Subscribe To
- Danny Sullivan and Search Engine Land
- Official Google Webmaster Central Blog
- ComScore (the Web’s report card)
- Sucuri Research Blog (reports on WP security attacks)
An Assortment of Tools
- WordPress Theme Unit Test
- Open Site Explorer
(Tool for Backlinks and Link Popularity, including Social data) - Majestic SEO (Backlink Tool)
- Lynx for Mac
