Monthly Archives: November 2008

The Web’s Route to Happiness

Yesterday’s New York Times has a provocative glimpse into a “happiness conference”: Even if You Can’t Buy It, Happiness Is Big Business It got me thinking about the driving force behind this blog: happiness and the web. The article doesn’t mention the web, but for almost 15 years, the web has been a bulwark of … Continue reading The Web’s Route to Happiness


Analytics Resources

This is the second of two posts for my TCPRA friends. Two Books on Analytics (both excellent) Web Analytics: An Hour a Day by Avinash Kaushik Advanced Web Metrics with Google Analytics by Brian Clifton Google Analytics Resources Google Analytics Website Just do it Google Website Optimizer A related tool, now part of the GA … Continue reading Analytics Resources


Obama, Fireside Chats and YouTube

How my dad would have loved Obama. He rebelled against his staunch Republican family when in high school, plastering FDR posters around his high school. Later, his cause became Africans and then African-Americans. We moved to Nashville so he could teach at Fisk. And how he loved technology. I am my father’s daughter. I never … Continue reading Obama, Fireside Chats and YouTube


Tennessee College Administrators Meet Google Analytics

Have you ever heard of the Tenneessee College Public Relations Association (TCPRA)? Me either. It turns out they’re a delightful group that enjoys each other’s company enough to meet twice a year. For their latest gathering they were in search of someone familiar with Google Analytics and happened upon me. I expected it would be … Continue reading Tennessee College Administrators Meet Google Analytics


Google Accounts vs. Google Analytics Accounts: A Cautionary Tale

Google accounts are confusing. Marvelous, mind you, but nonetheless confusing. The most common mix-up I run across is people thinking their “gmail account” is just that. In fact, it’s much more. That same user name and password can give you access to Google Documents, Google Reader, Google Calendar, and a host (so to speak) of … Continue reading Google Accounts vs. Google Analytics Accounts: A Cautionary Tale