The deciding factor wasn’t the cost, the distance or even the speakers. It was the need of the Cancer Center. While I can’t say we have an expert at either search engine optimization or usability on the staff, nonetheless those are better covered then analytics.
And analytics really matter — in a way that reminds me of budgets. They are both about numbers, and numbers can be used to help management understand better what’s needed and why.
Needless to say, once I learn more, I will be posting more on this subject. For now, all I can say is get Google Analytics. It’s by far the best website number-cruncher I’ve used, and I’ve tried quite a few.