Web Analytics Is the One

After weighing the pros and cons of a number of excellent web conferences, in the end I chose the University of British Columbia’s Introduction to Web Analytics online course.

The deciding factor wasn’t the cost, the distance or even the speakers. It was the need of the Cancer Center. While I can’t say we have an expert at either search engine optimization or usability on the staff, nonetheless those are better covered then analytics.

And analytics really matter — in a way that reminds me of budgets. They are both about numbers, and numbers can be used to help management understand better what’s needed and why.

Needless to say, once I learn more, I will be posting more on this subject. For now, all I can say is get Google Analytics. It’s by far the best website number-cruncher I’ve used, and I’ve tried quite a few.