This is the second of two posts for my TCPRA friends.

Two Books on Analytics (both excellent)

• Web Analytics: An Hour a Day
  by Avinash Kaushik
• Advanced Web Metrics with Google Analytics
  by Brian Clifton

Google Analytics Resources

• Google Analytics Website
  Just do it
• Google Website Optimizer
  A related tool, now part of the GA suite; for A/B testing
• Google Analytics Help Center
  Searchable support: my first resort when I have a specific question
• Google Analytics Glossary
  If it’s terminology, this is my first resort
• SiteScan
  Free Google Analytics diagnostic tool to give you an audit of your Google Analytics setup
• Conversion University
  Training videos, etc., from live training
• Google Analytics Help Forum
• Google Analytics Blog
  If you want to stay on the cutting edge of analytics, this is a must; and its helpful to alert you to changes
• The Ultimate Google Analytics Plugins, Hacks & Tricks Collection: FutureNow. Oct. 1008
• Videos on YouTube
• A Primer for Nonprofits: Using Google Analytics
  A helpful 16 minute video screencast by Beth Kanter

Other Analytics Resources (in no particular order)

• Analytics Toolbox: 50+ Ways to Track Website Traffic: Mashable, June 2007
  Extensive links of analytics and related usability tools, grouped into five categories: (1)
  Web traffic visualization, (2) Blog and RSS Feed Analysis, (3) Market Research Data and Site Rankings, (4) Analytics Software Packages, (5) Log File Analysis
• 14 free tools that reveal why people abandon your website: Conversion Rate Experts
• Six Revisions’ 15 Tools for Monitoring a Website’s Popularity
  includes links to Alexa, Quantcast, Technorati, and similar tools
• Smileycat’s 9 Free Tools to Analyze and Improve Your Website
  includes links to Crazy Egg, SEOCentro and a potpourri of other analytics tools
• When to Use Which User Experience Research Methods: Jakob Nielsen
  Outlines various usability methodologies; includes an excellent graph
• The Web Analytics Association
• The Web Analytics Forum
  “The world’s largest conversation dedicated to web analytics, founded in 2004″
• |Occam’s Razor by Avinash Kaushik: Web Analytics Blog
  IMO Kaushik (who now works for Google) is the foremost analytics expert
• Award of Achievement in Web Analytics Program
  University of British Columbia’s excellent online series of four courses; if you want to be a pro, take these classes