The bookmark placing is used to not only attract the attention of the librarian and library but to attract attention to the patron and/or user of the book who finds this bookmark.

This ‘street team’ approach was developed to reach an audience who otherwise may not know about web standards and become interested enough to look deeper. These same people may then reach out to others and help spread the information. The others could be coworkers, bosses, educators, and so on.

It really is time to help those beyond our reach get the message about Web Standards, this is only one way in which we can try to help.

Each bookmark has a link to a list of suggested books which cover standards and should be helpful.

Many libraries have reference personnel who are more than happy to take recommendations on new titles or suggestions of new books — maybe the patron finding this bookmark will print such a list and hand it to the library staff or suggest the link to the library staff? Others have contacted us and said they might just donate the books to the library on their own [another great idea which this bookmark project inspired].

It is our hope to help others see the importance of web standards – at all levels – not just Educational institutions, but also to the general public who may be interested in developing a web site. It would be very helpful if they had the right resources or books to guide their work.